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Sneak Preview! “Website Mistakes”

We’re living in exciting times when it come to building businesses. There’s a higher level of customer service that many businesses (and customers) can benefit from. We have more tools than ever to start, grow and thrive in business. Social Media Marketing is just one strategy that I can help you with by creating a step by step customized plan to improve your site and increase marketing ROI.

The centerpiece of your marketing is your website. I’ve recently launched a guide “10 Worst Homepage Mistakes” and would really like to see it help as many people as possible.

To sign up enter email at bottom of homepage and you’ll receive “10 Worst Homepage Mistakes” free! Tell a friend. You’ll also receive valuable monthly marketing and web design tips. YES I want to generate more leads, improve my SEO and engage visitors like never before.

Here’s your Sneak Preview Tip (avoid this mistake!)

Your web browser title isn’t descriptive or optimized:
“Index” in the title (top of browser) is like calling your company “Name”. Most people at least put their
company name up top. Titles offer an easy free way to improve search engine visibility. Include keywords that describe your business, a tagline, key services and your city. Nielsen/NetRatings claim 24.4
percent of searches are local! Big companies know the value of a high search engine ranking and pay thousands of dollars to get to the top of the list. This is something that you could do right now. It takes one minute and could bring you scores of new opportunities. Be first in line!

Here’s the code:
<TITLE>Put your descriptive title here.</TITLE>

Photo courtesy Cesar Astudillo


Carbon Footprint Test

“Retail BC and Ipsos Reid found… 49% of respondents said their shopping decisions are guided more this year that last by retailer’s action to protect the environment.” – Greening a Business Can Blacken the Bottom Line by Glen Korstrom

I’ve been hearing a lot about carbon footprints and after reading the above article in Business in Vancouver’s “The Green Edition” on sustainability, I decided to put my lifestyle to the test!

I did the above test at www.nature.org. It was rumored to be one of the best. I found it informative both during the test and following.

Wired’s test was short and disappointing. Wired scored me as “Deep Green”. I was feeling pretty happy about that. I also realized that if I ate local food more often and less meat, I’d be even farther away from their “Fair-weather Ecofriend” category than I am now.

Locally? Does that include Australian Shiraz?

Leaf image courtesy Lisa Ruokis.

Up to 15,000 pounds per year: Deep Green
15,000 to 40,000 pounds per year: Fair-weather ecofriend
More than 40,000 pounds per year: CO2 addict

1985 Technology

I have on my studio wall a 1985 IBM Diskette. Here’s a very similar one from IBM’s vintage files. To carry just one MP3 you would need 25 of these! Of course, that isn’t possible but you get the idea.

I’d really enjoy collaborating on a technology museum again. My first experience of this nature was working for Lunny Group on SciTech, a new musueum in Saudi Arabia built by the Crown Prince. You can learn a little more about this here.


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