I recently enjoyed a great stay in San Francisco and have many thoughts and experiences I look forward to sharing. Sustainability is a great place to start and a logical follow up from my recent blog on carbon footprints.
While visiting the beautiful new museum California Academy of Sciences, I was impressed by the minimal waste the cafeteria generated. (Yes, I do get impressed but such things.) We expect bins for recyclables. What’s unique is the Academy also composts. In fact, in composts almost everything! This photo is of their drinking cup produced by Tater Ware (Biodegradable Food Service). Cups, cutlery and plates are all made from potato and compostable.
In a recent study by Datamonitor (including 15 countries over 4 continents) 48% of all respondents said they would switch brands if they thought one product was using excessive packaging. This information presents a great opportunity: build customer loyalty by exploring sustainable packaging alternatives.
It’s a real pleasure being part of a sustainable business while supporting my clients in learning how to get the most of greening their packaging, branding and advertising. We’re living in a time where it’s easier than ever to find, reach and build relationships with customers. We can do this sustainably, while increasing your income. Ask me how.